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University of Wisconsin-Madison

University of Wisconsin-Madison

The following works are designs I created during my time as a Digital Marketing intern for the James A Graaskamp Center for Real Estate at the University of Wisconsin-Madison.

The following works are designs I created during my time as a Digital Marketing intern for the James A Graaskamp Center for Real Estate at the University of Wisconsin-Madison.

2023

Timeline

Digital Marketing Intern

Position Title

2023

Timeline

Digital Marketing Intern

Position Title

Background

Background

As a Digital Marketing Intern, I employed Adobe Creative Suite to conceive, design, and generate visually engaging corporate print materials, such as banners, editorial layouts, digital signage, infographics, and more for the James A. Graaskamp Center for Real Estate within the Business school at the University of Wisconsin-Madison.

As a Digital Marketing Intern, I employed Adobe Creative Suite to conceive, design, and generate visually engaging corporate print materials, such as banners, editorial layouts, digital signage, infographics, and more for the James A. Graaskamp Center for Real Estate within the Business school at the University of Wisconsin-Madison.

Project

Project

Transformative Visual Narratives for the Sustainable and Affordable Housing Research Conference Magazine Cover/Poster Design.

Transformative Visual Narratives for the Sustainable and Affordable Housing Research Conference Magazine Cover/Poster Design.

Goals

Goals

1

Infusing Sustainable Design Elements

Integrate sustainable design elements, such as eco-friendly color schemes and imagery, to convey the conference's commitment to environmentally conscious practices on the magazine cover.

1

Infusing Sustainable Design Elements

Integrate sustainable design elements, such as eco-friendly color schemes and imagery, to convey the conference's commitment to environmentally conscious practices on the magazine cover.

2

Visual Cohesion and Professionalism

Emphasize visual coherence by employing consistent typography and layout principles, ensuring a professional and aesthetically pleasing representation of the Sustainable and Affordable Housing Research Conference.

2

Visual Cohesion and Professionalism

Emphasize visual coherence by employing consistent typography and layout principles, ensuring a professional and aesthetically pleasing representation of the Sustainable and Affordable Housing Research Conference.

Project

Project

Elevate Fall Real Estate Club Career Fair with Dynamic Banner Designs

Elevate Fall Real Estate Club Career Fair with Dynamic Banner Designs

Goals

Goals

1

Dynamic Visual Impact:

Craft banners with bold and dynamic visuals to capture attention and convey the energy of the Fall Real Estate Club Career Fair, utilizing high-contrast colors and eye-catching graphics.

1

Dynamic Visual Impact:

Craft banners with bold and dynamic visuals to capture attention and convey the energy of the Fall Real Estate Club Career Fair, utilizing high-contrast colors and eye-catching graphics.

2

Consistent Branding:

Ensure a cohesive visual identity across all banners by incorporating the Real Estate Club's branding elements, maintaining consistency in color schemes, typography, and logo placement.

2

Consistent Branding:

Ensure a cohesive visual identity across all banners by incorporating the Real Estate Club's branding elements, maintaining consistency in color schemes, typography, and logo placement.

3

Informational Clarity:

Prioritize clear and concise information on the banners, employing legible fonts and well-structured layouts to effectively communicate key details about the Career Fair, including date, time, and venue.

3

Informational Clarity:

Prioritize clear and concise information on the banners, employing legible fonts and well-structured layouts to effectively communicate key details about the Career Fair, including date, time, and venue.

Project

Project

Crafting an Engaging Executive Summary for UW Real Estate Program

Crafting an Engaging Executive Summary for UW Real Estate Program

Goals

Goals

1

Strategic Infographic Integration:

Implement strategic use of infographics to distill complex data and statistics into visually digestible elements, enhancing the overall comprehension and engagement of the Executive Summary.

1

Strategic Infographic Integration:

Implement strategic use of infographics to distill complex data and statistics into visually digestible elements, enhancing the overall comprehension and engagement of the Executive Summary.

2

Brand Consistency and Professionalism:

Maintain a professional aesthetic by aligning the design with the UW Real Estate program's established brand guidelines, ensuring a cohesive and polished look throughout the Executive Summary graphic.

2

Brand Consistency and Professionalism:

Maintain a professional aesthetic by aligning the design with the UW Real Estate program's established brand guidelines, ensuring a cohesive and polished look throughout the Executive Summary graphic.

3

User-Focused Design:

Prioritize user experience by organizing information in a logical flow, incorporating intuitive navigation elements, and utilizing a visually appealing layout that guides the reader through key insights and achievements of the Real Estate program.

3

User-Focused Design:

Prioritize user experience by organizing information in a logical flow, incorporating intuitive navigation elements, and utilizing a visually appealing layout that guides the reader through key insights and achievements of the Real Estate program.

Tools

Tools

Adobe Photoshop

Adobe InDesign

Jeff played a key role in creating visually stunning assets and optimizing our department's WordPress website. As our sole student intern he demonstrated a keen eye for design, strong technical skills, and a proactive approach, making him a valuable asset to our team!

Lee Grotesck

Outreach Coordinator | UW-Madison

Jeff played a key role in creating visually stunning assets and optimizing our department's WordPress website. As our sole student intern he demonstrated a keen eye for design, strong technical skills, and a proactive approach, making him a valuable asset to our team!

Lee Grotesck

Outreach Coordinator | UW-Madison

Conclusion

My internship at the James A Graaskamp Center for Real Estate at UW Madison has been an enriching journey that allowed me to delve into the dynamic realm of web and graphic design. Throughout this experience, I honed my skills across various design disciplines, with a particular focus on elevating corporate collateral. Working on projects for the center provided me with a hands-on opportunity to integrate my creativity into real-world applications, ensuring a seamless blend of aesthetics and functionality. The collaborative and innovative environment at the center allowed me to navigate diverse design challenges, ultimately refining my ability to produce impactful visual assets. This internship has not only expanded my technical proficiency but has also deepened my understanding of the intersection between design and the real estate industry, leaving me with a lasting appreciation for the power of thoughtful and strategic visual communication in a corporate context.

More projects

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Contract Work

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